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But what exactly is the impact of Swift (and celebrities like her) on the race—and can we really measure it? “It’s hard to imagine that Swift’s or anyone’s celebrity endorsement will change the minds of voters who have already chosen a candidate,” says Stephanie Burt, an English professor at Harvard University who teaches a class called Taylor Swift and Her World. “But she can remind voters who are less engaged—especially Swifties, who tend to be young, female, and white—to register and vote, and most of those voters will probably support Kamala,” says Burt.
No matter what causes Swift supports, she seems to act as something of a political lightning rod. She has been criticized in the past for being less politically vocal than some of her left-leaning fans, and has drawn a lot of flak from conservative fans who first discovered her as a country star and now reject her for supporting liberal causes. It’s true that Swift was in the public eye for years before she made her first public endorsement of a Democratic candidate in 2018, when she backed former Tennessee governor Phil Bredesen in his Senate race against Republican Marsha Blackburn. But in the years since, she has built a solid record of supporting key Democratic issues like abortion rights and LGBTQ+ rights, and she endorsed President Joe Biden in the 2020 election.
Even if Swift's direct impact on individual voters isn't always reliably measurable, the celebrity ripple effect of her support for the Harris-Walz campaign is easy to track informally: Stars like Reese Witherspoon, Selena Gomez, and Jennifer Aniston liked Swift's endorsement on Instagram, and it even prompted actress Aubrey Plaza to follow suit with a "bare cat"-themed pro-Harris-Walz post. "Swift's endorsement is encouraging other celebrities to speak out," says sociologist of fan engagement (and Taylor Swift expert) Georgia Carroll. "We're seeing more celebrities on social media directly referencing her endorsement. When the biggest celebrity in the world speaks out, it opens the door for others, creating a constant stream of attention."
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